Turning Expense Into Investment: How Institutions and Organizations Can Get More From an LMS

Institutions and companies could perceive a Learning Management System (LMS) as an investment for different reasons. In several scenarios, the platform could be a source of revenue and provide long-term benefits.

LMSs have revolutionized education. They offer institutions powerful tools to enhance teaching methodologies, engage learners, and generate substantial financial returns. What’s more, an LMS not only benefits educational institutions, it also provides numerous advantages to organizations seeking to upskill their workforce and foster continuous learning.

In this blog post, we’ll explore and uncover three effective methods for both institutions and organizations to leverage an LMS’s potential for financial gain.

3 Ways for Educational Institutions to Increase Revenue via an LMS

Institutions must seek innovative ways to highlight their uniqueness, quality, and brand if they’re to stay ahead of the competition. Virtual campuses and LMSs allow institutions to become more accessible, locally and globally.. Nowadays, an online presence is key to facing one of the biggest challenges that institutions face: global competition.

Institutions can unlock many additional avenues for monetization by leveraging the power of their LMS. Here are three effective methods specific to the educational sphere.

1. Diversify Into Commercially Successful Teaching Formats Using an LMS

Institutions must embrace a culture of experimentation to find ways to attract new students. One effective approach is to diversify the types of course on offer. For example, institutions could branch out into:

  • Creating Massive Open Online Courses (MOOCs) hosted in the LMS, with the goal of fostering innovation and attracting a global cohort
  • Offering free courses that showcase the institution’s expertise and create a pipeline to paid enrollment
  • Providing a wider range of certification and examination options for a fee, creating new revenue streams

Microlearning is another avenue for LMS-based monetization. Institutions can offer specialized short courses or modules, catering to learners who prefer bite-sized learning experiences for specific skills or knowledge. Compact programs can be offered at accessible prices, generating revenue while providing valuable knowledge. Institutions can also develop flexible online programs that cater to the needs of students who require alternative schedules.

MORE ON MICROLEARNING | ‘The Benefits of Microlearning: 8 Minutes to Make an Impact

2. Focusing on Under-Served Groups With an LMS

Institutions that use LMSs are able to offer more flexible learning options, such as online courses and virtual classrooms. Flexible learning options accommodate the needs of working professionals, non-traditional students, and individuals with scheduling constraints, thereby attracting a broader range of learners. They help attract niche markets and specialized audiences, leading to increased enrollments and revenue.

Furthermore, institutions that embrace online education are able to break down geographic barriers and reach a global audience, opening up to new markets and attracting learners who might not have otherwise considered attending the institution. An LMS isn’t just essential for expansion into these new markets, however. The preferences of existing markets are shifting in a similar direction. According to a 2022 Educause survey the percentage of students who prefer online courses increased from 9% in 2020 to 29% in 2022. Institutions that ignore this preference may find themselves left behind.

3. Using an LMS to Drive Cost Savings and Efficiency

According to the 2020 LinkedIn Annual Workplace Learning report, businesses are saving up to 41.7% in training costs by switching to eLearning. Educational Institutions can also use an LMS to expand their reach without proportional increases in costs, which means enrolling more students without the need for extensive physical infrastructure investments, maximizing return on investment.

LMSs also automate administrative tasks, such as enrollment management, grading, and reporting, reducing the workload for faculty and staff. The increased efficiency allows institutions to optimize resource allocation and redirect personnel to activities that add greater value.

3 Ways for Organizations to Drive Cost Efficiencies via an LMS

Just like educational institutions, organizations should also recognize the immense potential of their LMS to strengthen their workforce, boost their corporate culture, and position themselves as a benchmark for success in their industries. By embracing innovative approaches, organizations can capitalize on their LMS investment and unlock new revenue streams.

In this section, we’ll explore three effective tips for organizations to spend their money more efficiently with their LMS, driving value and enhancing their overall performance:

1. Using an LMS to Leverage Existing Corporate Knowledge

For companies, an LMS is an important tool for capitalizing on internal knowledge, fostering a learning culture, and improving workforce efficiency. With the increasing need for continuous learning and remote work, organizations should adapt to the demands of constant upskilling and reskilling.

Organizations can streamline onboarding processes, improve performance, and foster a culture of continuous learning if they invest in high-quality content development and leverage an LMS for training delivery. Quality content enables faster learning and reduces dependence on individual employees. Additionally, lessons learned by others can be shared, creating a replicable success formula.

Using an LMS, organizations are able to create a centralized repository of knowledge, transforming expertise into replicable training materials that can be shared through interactive courses, modules, and assessments. Moreover, organizations can use their LMS to offer training programs and certifications externally, expanding revenue streams beyond their core business. By capitalizing on industry expertise, companies can position themselves as trusted consultants and specialized training providers. This generates additional income, enhances brand reputation, and establishes the organization as leaders in their field.

READ MORE | ‘How to Create & Track Customized Training Programs With Your Corporate LMS

2. Collaborate With Other Businesses With an LMS

To unlock the full potential of an LMS, organizations should be open to collaborating with other businesses and institutions. Strategic partnerships present valuable opportunities for companies to enrich their content quality, pool resources, share knowledge, and create compelling educational offerings that can be integrated into their learning management system and appeal to a wider audience.

These kinds of collaborations result in mutually beneficial financial outcomes and drive continuous improvement in virtual courses. Organizations can maximize the value of their LMS and generate long-term financial returns if they consistently seek to collaborate, invest in high-quality content development, and experiment with different formats.

3. Drive Cost-Effective Training and Enhance Performance via an LMS

In-person training methods can be costly and time-consuming. LMS platforms offer cost-effective alternatives with measurable return on investment. Online training delivered through an LMS eliminates travel expenses, venue rentals, and printed materials, saving on the substantial costs associated with in-person training.

Additionally, an LMS provides a centralized platform for organizations to deliver ongoing training and upskilling initiatives. They provide organizations with tools to track and measure employee performance, identify skill gaps, and deliver targeted training interventions. The focus on performance improvement translates into tangible financial benefits: when your employees are more engaged, they’re also more productive and less likely to leave.

Finally, organizations that have an easily accessible repository of training materials ensure better knowledge retention and enable employees to apply their learning directly to their work, leading to improved productivity.

MORE ON THE BLOG | ‘Virtual Training: Maximize Your Team’s Potential With an LMS

Discovering the Investment Potential of Your LMS

It’s evident that an LMS offers significant potential for institutions and organizations to transform expenses into profitable investments. Institutions can diversify their offerings, reach a global audience, and generate revenue through courses, certifications, and specialized modules supported by an LMS. Similarly, organizations can capitalize on internal knowledge, foster a learning culture, and enhance workforce efficiency while expanding revenue streams through external training programs.

The key lies in shifting the perspective from viewing an LMS as a mere expense to recognizing its value as a strategic investment. By leveraging the power of an LMS, institutions and organizations can break down geographical barriers, attract a broader range of learners, and capitalize on emerging educational trends. Collaboration, continuous improvement, and a focus on cost-effective training and development are essential elements in maximizing the potential of an LMS.

Are you ready to unlock the full potential of your institution or organization's education programs? Open LMS is here to support you every step of the way. Contact us today to learn more about how we can help your institution thrive.
Germán Rojas
About the author

Germán Rojas

Director, Global Consulting Services

Germán has more than 8 years of experience in the implementation of eLearning projects in universities in Colombian, Peru, Chile, Mexico, Spain, United States, Japan, Australia, among others. Germán has worked as a designer of innovative educational solutions, and has also worked on various global projects to create educational processes. He is currently Director of Professional Services for Open LMS at Learning Technologies Group (LTG).

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